Be present and consistent online
Gemma Nice, a self-employed yoga coach, recently decided to take the plunge to work for herself after being on furlough from her veterinary nursing career of 19 years. Her top tip for anyone considering going self employed is: “Be present in all aspects of social media and be consistent. People are watching and learning from you all the time even if they aren’t engaging with you there and then.”
Consider your personal pros and cons
Amie Marshall, a self-employed Clinical Nutritionist who created her own business six years ago, says: “I would encourage anyone who is debating whether to go self-employed during the current climate to write down the pros and cons in order of importance. For example, if you are used to a stable salary and that is essential to you, remember being self employed has its ups and downs – the pandemic aside, every industry has slow months, but always remember that if it’s your dream, you can make it happen.”
Lee Chambers, a self-employed Psychologist and Career Consultant, says: “I recommend considering a mentor, who can help you plot a path and advise the pitfalls they faced. It’s definitely a learning journey, so enter with a beginner’s mindset and start to read and practice the skills you will need to flourish in the early days. Start to build a network of other business owners and freelancers who understand the challenges and can collaborate together.”
Speaking on the probable recovery in the number of self-employed workers, Andres Perez, Director of the University of Law Business School, said: “Pre-pandemic, we were seeing self-employed figures consistently increasing in the UK as more people sought to work for themselves. Naturally, Covid-19 has slowed this growth and self-employed workers have been hit hard, but entrepreneurship comes hand in hand with grit and determination, which are certainly key to a strong recovery from any business setback – pandemic or otherwise.”Indeed, economic recovery is the ideal time for start-ups to take advantage of low borrowing costs, and fill gaps in the market either created by other businesses narrowing their operations, or through new areas of demand – for instance the growth of online and ethical retail.